As social media networks continue to grow and evolve, so do the image sizes that work best on each platform. To help you stay ahead of the curve, we've put together a handy guide with all the updated image dimensions for 2023.
So whether you're creating images for Facebook, Instagram, Pinterest, or any other network, you'll know exactly what size to make them.
Social media image sizes for 2023
Facebook image sizes
Facebook's complete post dimensions enable businesses to maximize the impact of their content in users' feeds. Creating post images that fit Facebook's optimal guidelines gives posts a higher chance of becoming successful with followers, as Facebook privileges larger posts within the timeline.
Businesses can optimise their Facebook posts with the use of complete post dimensions to make sure they are reaching its target audience in an efficient and powerful manner.
Here are some of the image sizes Facebook has given guidelines for:
Facebook Profile picture size: 170 x 170 pixels
Make sure your profile picture is recognisable and stands out from other posts on a news feed as your profile picture is shown as a circle.
For more detailed explanations from Facebook themselves, click on the link here.
Facebook Cover image size: 851 x 315 pixels
For the cover image, make sure it is relevant to the page and shows the brand well. It should be readable even at small sizes.
A cautious note on cover images as they differ on each platform, make sure you check the specs before posting and leave enough area for your text and logo
Facebook Shared post image size: 1200 x 628 pixels
Your shared image should be consistent with the brand and should have an aspect ratio of 1.91:1. The shared image should also include some text, but make sure it's not more than 20% of the image itself.
Facebook Linked Image size: 1200 x 628 pixels
Note: Facebook recommends a minimum image size of 600 x 315 pixels for link posts.Linked images should also have an aspect ratio of 1.91:1 and should include some text, but again not more than 20% of the image itself.
Tips for Facebook Images sizes:
When you create images for Facebook, use the recommended sizes listed above so that your posts look great on all devices.
Make sure to keep text and logos within 20% of the image size or else it will not be visible when shared.
Use high quality images and make sure they are relevant to your brand's message.
Try different sizes to see which works best for your posts.
Twitter image sizes
Twitter is a powerful tool for businesses, as it can quickly disseminate timely information to your audience. Twitters full post character limit allows users to resourcesfully compose detailed messages that often include images and links.
As businesses make use of Twitter, it is important to know the image dimension properly to ensure that your posts look professional and stand out in user's timelines.
Twitter Profile picture size: 400 x 400 pixels
For the profile picture, make sure it is recognisable and stands out from other posts on a news feed as your profile picture is shown as a circle.
Make sure to also include a link to your website or relevant page in the bio section as this will help users find more information about your business.
Twitter Header image size: 1500 x 500 pixels
For the header image, make sure it is relevant to the page and shows off brand well. It should be readable even at small sizes and can be used to communicate about upcoming promotions or events.
Twitter Shared Image size: 1600 x 900 pixels
When creating visual content, ensure it is in line with your brand and has an aspect ratio of 16:9 or 1:1. It's alright to add text as long as the script doesn't take up more than 20% of the image itself.
Tips for Twitter images sizes:
Choose the right image size for each platform
Keep a consistent style
Use text sparingly and strategically
Follow the 20% rule when adding text to images
Test different images and sizes to track performance.
LinkedIn image sizes
LinkedIn is often a go-to platform for professionals to find job opportunities, connect with peers and colleagues and share content on their journey. To make sure every post is optimized for LinkedIn’s algorithm, LinkedIn provides detailed instructions on the ideal image dimensions for each of its different post types.
Whether you’re authoring a long form article or producing an infographic, it’s important to know that LinkedIn has broken down the optimal dimensions for maximum reach and engagement. By following LinkedIn's full post specifications, companies can be assured that their content gets the best possible visibility with their target audiences.
For LinkedIn's official guidance on some of the dimensions for images used on the platform, click here.
Linkedin Profile picture size: 400 x 400 pixels
For profile pictures, it’s recommended to use a square PNG or JPEG and make sure that the image is recognisable. It should stand out from other posts on user's newsfeed as your profile picture will be shown as a circle.
LinkedIn Header image size: 1584 x 396 pixels
For the header image, make sure it is relevant to the page and shows off brand well. It should be readable even at small sizes and can be used to communicate about upcoming promotions or events.
LinkedIn Image Post size : 1200 x 628 pixels
For image posts, make sure to keep text and logos within 20% of the image size or else it will not be visible when shared. Use high quality images and make sure they are relevant to your brand's message. Try different sizes to see which works best for your posts.
Instagram image sizes
By understanding the right Instagram image sizes and dimensions, businesses can create eye-catching content that will stand out in their followers’ feeds. Moreover, the right sizes will help increase the visibility and engagement of their posts.
For detailed help directly from Instagram themselves on 'some' of the sizes and images, click here.
Instagram Profile picture size : 320 x 320 pixels
For profile pictures, a square image is recommended to match the circular shape that appears on user's feeds. These should be recognisable and stand out from other posts on a news feed.
Instagram Feed image size : 1080 x 1080 pixels
For images used in a feed post, the recommended size is 1080 x 1080 pixels. Like other platforms, users should make sure to keep text and logos within 15% of the image size or else it will not be visible when shared.
High-quality visuals are key for making posts stand out, so choose an eye-catching image and use engaging captions to drive engagement.
Other dimensions for image posts that are recommended are 1080 x 1350 pixels and 1080 x 566 pixels. These can be used to create a carousel post for multiple images, stories or videos.
Instagram reel image size : 1080 x 1920 pixels
For reel videos, the ideal dimensions are 1080 x 1920 pixels. As reels have been gaining immense popularity in recent times, it is essential for companies to make sure their visuals stand out with these optimal dimensions.
Youtube image sizes
Youtube is another popular platform for businesses to showcase and communicate their brand messages. It is important to select the right image size for each post type so that your content gets the best possible visibility with your target audiences.
Youtube Profile picture size : 800 x 800 pixels
For profile pictures, Youtube recommends using a square PNG or JPEG and making sure that the image is recognisable. It should stand out from other posts on user's newsfeed and be 800 x 800 pixels in size or larger.
Youtube Cover photo : 2560 x 1440 pixels
For cover images, it’s recommended to use an image that is at least 2560 x 1440 pixels and 16:9 ratio. Use images that are easily readable and communicate the brand message well.
Youtube Thumbnail image size : 1280 x 720 pixels
For thumbnail images, Youtube recommends a minimum size of 1280 x 720 pixels with a 16:9 ratio. Keep text to a minimum and choose an eye-catching image that can be seen even in smaller sizes.
By following the right image sizes for each social media platform, businesses can ensure that their visuals are optimised and stand out from other posts on user feeds. Additionally, brands should also follow a consistent style with their visuals and maintain brand consistency across all mediums.
This will help create a strong visual identity for their brand and increase visibility and engagement with their target audiences.
TikTok image sizes
TikTok is an increasingly popular social media platform for businesses to reach their target audiences. To make sure that your visuals stand out, it’s important to select the right image sizes for each post type.
TikTok Profile picture size : 200 x 200 pixels
For profile pictures, a square PNG or JPEG should be used and it should be recognisable and stand out from other posts on user's newsfeed. It should also be 200 x 200 pixels in size or larger.
By following the recommended image sizes for each social media platform, businesses will ensure that their visuals are optimised and stand out from other posts on user feeds.
Pinterest image sizes
Pinterest is one of the most popular social media platforms, offering users the ability to share a diverse range of content through images, videos and full posts. Pinners can make their posts stand out even more by following Pinterest's recommended image dimensions for a pin that links to a full post.
Pinterest Profile picture size : 165 x 165 pixels
For profile pictures, Pinterest recommends using an image that is at least 165 x 165 pixels and easily recognisable. It should stand out from other posts on user's newsfeed and be recognisable at any size.
Tips for Optimising Image Sizes:
Select an image size appropriate for each social media platform
Follow the recommended dimensions
Use high quality images with resolution of at least 72 dpi
Engage audiences with interesting captions, hashtags and brand messages
Repurpose content across different platforms to increase visibility.
Companies must adhere to the ideal image sizes for each social media platform if they want their visuals to be noticeable and stand out on user feeds.
Furthermore, companies should remain consistent in terms of style with their visuals and have brand consistency across all channels - this will assist in forming a powerful visual identity that appeals to potential customers while also leading more visibility and engagement from them.
What are your thoughts on the role of social media in business?
It's essential for staying connected with customers and buil
It can be useful, but it's not worth the time or effort.
It's a waste of time and should be avoided.
With this guide, you should now be caught up on the social media image sizes for all platforms in 2023. Remember, these dimensions are subject to change at any time, so it’s important to stay on top of updates.
If you need help with your social media management or marketing in general, contact us Marketing Optimised. We would be happy to assist you and answer any questions that you may have.
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